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Regis McKenna

Regis McKenna is Chairman of the McKenna Group, an international consulting firm specializing in the application of information and telecommunications technologies to business strategies. For the past 30 years, McKenna's firm has been advising clients on emerging information technology and telecommunications technologies and markets. He is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written and lectured extensively on the social and market effects of technological change and advancing innovations in marketing theories and practices. McKenna and his firm worked with a number of entrepreneurial start-ups during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. McKenna helped launch some of the most important technological innovations of the last thirty years, including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). In the last decade, McKenna consulted on strategic... Next

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