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Larry Friedman

Larry Friedman is recognized internationally as one of the leading experts in channel strategy, partnering, strategic alliances, and go-to-market strategy. His books include the 1999 best-seller “The Channel Advantage” and 1996’s “Getting Partnering Right.” Endorsed by CEOs ranging from AOL to Xerox, as well as academic luminaries such as Philip Kotler, his books are required reading at leading MBA programs, as well as in dozens of U.S. and global corporations. His latest book, “Go To Market Strategy,” was released in 2002. In addition to his books, Friedman has written a number of influential articles on multiple-channel strategy, and he is on the editorial board of the “Journal of Selling and Key Account Management.” Over a fifteen-year career in market strategy consulting, Friedman has worked with a quarter of the Fortune 100 companies and has helped negotiate over 200 strategic alliances and partnerships on-site in 21 countries, throughout North America, Europe, Asia and the Middle East. His clients have included companies such as IBM, Hewlett-Packard, Pechiney World Trade, Syngenta, Compaq, Oracle, Canon, Verizon, Microsoft and McKessonHBO. Currently, Friedman is CEO of The Sales Strategy Institute, a firm he co-founded as the only consultancy worldwide that focuses... Next

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