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Dr. Barry Sears

Dr. Sears first made the public aware of his insights in treating food as if it were a drug with the publication of his first book, The Zone. Dr. Sears' first functional food products were introduced in 1984. He also introduced the first "40-30-30" nutrition bar in 1989 to control insulin levels. Today those early products have evolved into the Controlled Release Nutrition series of food products to orchestrate better hormonal communication that leads to greater health and longevity. Dr. Sears is the leading authority on the dietary control of hormonal response. Dr. Sears has dedicated his research efforts over the past 30 years to the study of lipids. He holds 13 U.S. patents in the areas of intravenous drug delivery systems and hormonal regulation for the treatment of cardiovascular disease. He reasoned that one could apply drug delivery principles to nutrition in order to control these exceptionally powerful hormonal responses with “laser-like precision,” in essence, treating food as if it were a drug. Since its publication in June 1995, The Zone has sold more than 1.5 million hardcover copies, and has become a No. 1 best seller on the New York Times book list. He has authored 8 other books totaling more than 3 million copies in 16 languages which includes Mastering the... Next

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