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John Sculley

John Sculley shares the business secrets that he used to catapult Apple and Pepsi to the most recognizable brand names in their categories. Named Man of the Year by Financial World, CEO of the Decade by Financial News Network and Advertising Man of the Year by Adweek as well as Ad Age, Sculley draws from his boardroom experiences to offer valuable insight into leading change, the new global marketplace and the innovative concepts companies are developing to transform business. Sculley was Pepsi CEO for 5 years during which time the company's successful "Pepsi Generation" and "Pepsi Challenge" marketing campaigns enabled the brand to become the largest selling packaged goods in America. In 1983, Steve Jobs recruited Sculley to Apple to bring big brand marketing to the high tech industry. Together, Jobs and Sculley successfully launched Macintosh and Desktop Publishing. During Sculley's decade as Apple CEO, Macintosh went on to become the number 1 selling PC in the world. In the years since leaving Apple, Sculley has pursued venture capitalism. Successful, early stage companies he worked with which either went public and/or have been sold include: Professional SportsCare, Select Comfort, NFO Research, Intralinks, Hotwire and InPhonic. Sculley's focus area today is "complex... Next

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