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Betsy Sanders

Betsy Sanders was the Vice-President and General Manager of Nordstrom, Inc. from 1978-1990. She had full responsibility for the company's largest and most profitable division: Southern California. Ms. Sanders was responsible for all strategic planning, budget, operational and bottom-line activities, as well as management selection, merchandising, and physical plant operations. She built business to $1 billion in annual revenues; located, planned and opened 19 stores and increased the employee base from 350 to 11,000. Ms. Sanders supported regional credit offices in developing Nordstrom's account base to two million customers. She mentored cutting edge programs in benefits, hiring, motivating and training and planned and executed advertising, sales promotions and public relations. She also represented Nordstrom's customer service ethic as the internal and external spokesperson. Presently, Ms. Sanders is serves as an advisor to executive management, specializing in the development and implementation of people-centered leadership practices. Areas of expertise include building integrated organizational dynamics, mission-based business and marketing strategies, assessing and strengthening corporate culture, and developing quality performance practices. She serves as a trusted... Next

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