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Rick Barrera

In 1981 Rick Barrera founded his consulting and training firm to identify and teach the distinctions Peak Performers make to produce exceptional results. He first applied these principles to sales and service organizations writing three books in the process. “Non-Manipulative Selling” published by Prentice Hall, “Collaborative Selling” published by John Wiley and Sons and “The Dollars and Sense of Exceptional Service Delivery. In his consulting work with sales and service teams in the corporate world he discovered that in most cases Peak Performance was thwarted by the processes, systems and structures in which most people worked. He focused his research on these issues and soon developed a body of work entitled “Fast Forward: Embracing the Challenges of the 21st Century.” In his Fast Forward work Rick shows organizations why the mindsets, systems and processes they’ve used in the past won’t win today’s never-satisfied customers in a marketplace where supply exceeds demand. He then helps companies redesign their systems to move “Fast Forward” in this new hyper competitive space. In his systems work Rick discovered that often a company’s strategy is outdated or inappropriate for their competitive environment so he invented a strategy creation process designed to leapfrog the... Next

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