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Anthony Zuiker

A new breed of consumer who is technologically savvy with a short attention span is forcing companies to drastically alter the way they market their products. In today’s market a company needs to be armed with new weapons in the battle for consumers. No one is more adept at preparing corporations for that battle than Anthony Zuiker, the man who created the television phenomenon, CSI: Crime Scene Investigation. Cross Platform storytelling is the wave of the future in both Hollywood and Advertising. Anthony Zuiker is the leader of that platform with an innate ability to shift audiences from television to web to mobile and back. Cross platform storytelling is how Corporations and marketers will ride the wave of profitability. By creating unique content to deliver their products and messages they will win the battle for the consumer mind. Zuiker explains why creating a brand experience and making the consumer an active participant in the story will deepen the impact of the message. Zuiker also offers creative insight into multi-platform campaigns that are "non-television." His speeches guide Corporations on how to best adapt to the shifting behavior of their customer base. Guiding the Corporations, Zuicker creates imaginative campaigns that link the platforms and... Next

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